Analytics and Reporting
If you are investing money in marketing your business, you need to be tracking and measuring how well your marketing efforts are at delivering you leads and sales. WSI Digital Advisors will help you make sense of your analytics and campaign reports.
Reports gather data all in one place to make it useful
Compiling, organizing and comparing data means that you know exactly how well your campaigns are performing. We’ll help you get set up with effective ways to track data so that you can learn from it and be overwhelmed by it.
Analytics work behind the scenes
In order to optimize the performance of your digital marketing campaigns, you’ll need to know what to do with all of that data. We can help you with the tools needed to figure out what campaigns work and how to make them better.
Full-stack analytics keep you from missing opportunities
With our powerful set of capabilities, we can help you compare and analyze your marketing efforts to determine the true return on investment you’re getting for your budget and make tweaks accordingly.
Did You Know?
Unless your marketing campaign decisions are driven by data, you’re just guessing. Here are some stats related to analytics and reporting that might make you think twice about the importance of data:
We do more than just Analytics and Reporting
Having proper analytics and tracking set up for your digital campaigns is critical, but if you aren’t targeting the right audiences, with the right messaging and optimizing your online properties for conversions then what’s the point. If you want to see results from your digital efforts, you need to connect your analytics with your other digital marketing activities.
Acquire More Leads and Sales
Generate quality leads that are more likely to become your customers.
Build Brand Awareness
Get found by your customers and build
more awareness about your services.
Grow Your Online Reputation
Turn your customers into your brand loyalists
and biggest fans.
Improve an Ineffective Website
Transform your website into a lead generation
machine for your business.
Web Marketing Analytics
This is important. In a recent survey, 46 percent of marketers acknowledged that proving the Return on Investment (ROI) of their marketing activities was one of the greatest challenges they faced in the boardroom.
This challenge goes way beyond website analytics. Businesses need insights and data beyond website performance – they need to understand how their marketing strategies and tactics impact the entire customer journey at the various conversions points throughout the sales funnel.
Using full-stack digital marketing analytics provides a powerful set of capabilities that compare cross-platform performance (e.g. social media, website, blogging and email marketing etc.) helping clients determine the true ROI and impact of their marketing activities. This approach also allows us to diagnose deficiencies in marketing channels so we can adjust tactics to better align with the broader marketing strategy and objectives.
Without full-stack analytics you are virtually guaranteed to miss critical insights and opportunities for improved marketing performance.
Analyze the needs to improve your digital marketing performance
Download our leaflet on web analytics for more information!
“Very interesting meeting with the team coached by Gabor. The team did a great job auditing one of our websites.”
Lorin Voutat, Lost Objects S.A