Using Paid Search, we can identify people who are looking for your products or services and immediately connect them with your business.

When you know the intent of someone searching the Internet, you have an opportunity to provide the exact information they need to influence a decision. For example, if someone types the search phrase “price of an iPhone” into Google, we have a good sense of what their expectations are in terms of content and intent.

“Never let your ads write checks that your website can’t cash.”

– Avinash Kaushik

Paid Search allows companies to instantly switch lead generation (or sales) on or off while providing granular control over marketing performance. This becomes increasingly important when you provide time-sensitive offers like event promotion or restaurant promotions.

Thanks to advances in marketing technology, we now have the ability to target your customers on multiple dimensions from time, device and location to previous search behavior. Leveraging Paid Search gives you instant access to your ideal customers.

Display Advertising is your secret weapon – now you can easily and strategically place effective banner advertising throughout your customer’s sales journey. Smart Display Advertising influences consumer behavior and decisions.

DSP refers to Demand Side Platform. It’s the platform used by Advertisers to set their campaigns and buy ads.

Demand Side Platforms (DSPs) have revolutionized how marketers access and leverage Real-Time Bidding (RTB) in the display advertising ecosystems. We can now effectively reach your customers anywhere on any platform, efficiently and cost-effectively – following them around the web. We can effectively target them with the appropriate messaging based on real-time criterion, from geo-targeting (where they are), their search history to the device they are using (e.g. mobile).

DSPs provide a new level of cross channel analytics never seen before, giving companies the intelligence they need to monitor performance while achieving their business growth objectives. Using a WSI DSP to manage your display advertising will help scale your marketing activities and deliver exponential results across the Internet.

Although WSI provides stand-alone marketing services, we usually experience exponential results when using multiple services and tactics synergistically. When is come to digital marketing, the whole is greater than the sum of its parts.