Email Marketing
When done right, email marketing can be targeted, meaningful, and still one of the most effective marketing tactics to nurture and engage with your audience throughout the buyer’s journey.
Capture email permissions right from the start
Tougher regulations around data privacy have definitely impacted email marketing best practices. We can help ensure you are capturing proper opt-ins and maximizing your email database.
Keep emails relevant for each segment of your audience
If you’re sending one email blast out to every one of your customers, you’re probably not getting the results you want. Segment your database based on behavior, demographics, lead status, and purchase history in order to reach the right person at the right time.
Focus your email marketing on company goals
Every activity you perform in marketing should lead you toward reaching your goals. Generating new leads, converting sales, educating, or building relationships with customers. Know what you are trying to accomplish so that you can know if you are successful.
Did You Know?
Wondering if email marketing is still worth your time and efforts? Take a look at these statistics for starters:
Acquire More Leads and Sales
Generate quality leads that are more likely to become your customers.
Build Brand Awareness
Get found by your customers and build
more awareness about your services.
Grow Your Online Reputation
Turn your customers into your brand loyalists
and biggest fans.
Improve an Ineffective Website
Transform your website into a lead generation
machine for your business.
Email Marketing Strategy
“Email is the glue that binds everything together”
– Michael Stelzner
Although the phrase “You’ve Got Mail” has been around for a number of decades, email marketing is far from dead. In fact, it still remains one of the best ways to market your products and services.
In the last few years we have experienced an explosion in the use of smartphones, so much so that we now have more people using smartphones than we do desktop or laptop computers.
This plays right into our email marketing strategy; here’s why! Using email marketing is a cost-effective way to reach mobile customers without investing in new expensive technology.
Over 54 percent of smartphone users check email on their phones multiple times every day.
This means that your engaging, high-value content is very likely to be seen or even acted upon. In addition, email marketing is very easy and inexpensive to integrate into a broader marketing strategy, and is therefore often referred to as the ‘glue’ of a marketing strategy.
WSI has been perfecting email marketing for over two decades and we believe that email marketing offers more opportunities and value than it did a decade ago. Email marketing is alive and thriving.
Download our leaflet on email marketing for more information!
“Very good advice received during the 2 presentations to boost my sales through email marketing and other digital platforms. I also learned the basic selling methods: right offer + right message + right person + right time…But I'm already saying too much! Highly recommend!”
Benjamin Cléry, Team coach and facilitator