Generating Demand for Your Products or Services
This webinar is a continuation in a series of shows dedicated to sharing detailed information on the various chapters that appear in WSI’s 3rd edition of the best-selling book, Digital Minds.
Getting found online
Getting found online is getting harder and harder these days.
With so many options to pick from, how do you cut through the clutter and get noticed when someone is going online to search for the types of products and services you offer?
This week on the show, we’ll be discussing the power of online advertising and ensuring your ad dollars are getting the right message to the right person at the right moment.
We’ll explore things like how to leverage buyer personas in your marketing strategy, which force you to flesh out what you know about your prospects (and become more relevant to them in their time of need).
What do you know about your prospect?
Today, a wide variety of digital advertising platforms and strategies are available for businesses to tap into.
The best way to select which channel is most suited for the persona you’re trying to reach is to start with what you know about the prospect.
During the webinar, we’ll show you one of the processes we actually use to help our clients realize they know far more about their clients than they thought – allowing you to generate more demand for your product or service!
About Our Guest – Gabor Markus
Gabor has been a part of the WSI team since 2017 and is based in Geneva, Switzerland (where the World Wide Web was invented back in the ‘90s.) He is a Business Development expert with 20 years in international digital marketing. In addition to being a WSI Consultant, he is also a lecturer of digital transformation for Bachelor and Executive programs at the University of Applied Science in Geneva.
If he had to describe his focus as a Digital Marketing Consultant in a few words, he’d say boosting sales and online reputation for his customers. Through personalized advisory services, he and his team develop solutions from marketing to lead generation to turn leads into actual sales; all with a focus on delivering a strong ROI.
About Free Webinar Wednesdays
Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open a learning dialog, and inspire small business owners to reach their professional goals.