Persona-Based Marketing: Understanding Your Target Audience in Challenging Times

The next webinar in our Ahead of the Curve series looks at how to address the changing motivations of your target audience during challenging times.

Digital marketing tips, tricks, and best practices

Our goal is to share the latest digital marketing tips, tricks, and best practices to help you combat the impact COVID-19 is having on your business.

This webinar Covid-19

This webinar discuss the importance of persona-based marketing, and how you can ensure your marketing messages address the changing motivations of your target audience during challenging times.

Takeaways

During this webinar, you’ll learn:

  • What persona-based marketing is and why defining your buyer personas can win you more business
  • How to strike a balance between what you want to say to your customers and what your customers want to hear
  • Why you need to be proactive in reviewing your previously defined marketing messages during times like these
  • How to address the changing motivations of your target audience during COVID-1

 

WSI Expert leading the session:

Cormac Farrelly

Cormac-Farrelly-covid-19Cormac is a Digital Marketing Strategist. He runs a WSI digital marketing agency based in Dublin Ireland and directs a team of creative, analytical, and technical marketing professionals to develop strategically relevant digital campaigns for his clients. Cormac is also the author of the chapter on Buyer Personas in WSI’s 3rd Digital Minds book.

 

 

Download the slides here.