Database Management: Learning the Basics of Managing Your Customer Database to Grow Your Business

This webinar in our Ahead of the Curve series explores why managing your customer database is critical during COVID-19.

Digital marketing tips, tricks, and best practices

Our goal is to share the latest digital marketing tips, tricks, and best practices to help you combat the impact COVID-19 is having on your business.

This webinar Covid-19

This webinar will discuss the basics of managing your customer database, and how doing so can help you grow your business, even during tough economic times.


During this webinar, you’ll learn:

  • Why CRM and marketing automation are essential to your business
  • How you can systematically improve customer satisfaction and retention
  • How you can nurture your contacts through the buyer’s journey
  • How you can better align your sales and marketing activities
  • Why customer loyalty is more important ever during a time of crisis


WSI Expert leading the session:

Alison Lindeman


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Alison joined the WSI team in 2004. Consistently a WSI Top 25 revenue earner and a WSI Top Gun, Alison’s digital agency is located in the Los Angeles area. Alison has expertise in both traditional and digital media, as well as strategic planning, competitor analysis, and SEO. She is also the author of the chapter on Lead Nurturing in WSI’s 3rd Digital Minds book.




Download the slides here.