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Social Selling

Social Selling

Using social media for lead generation – what we like to call Social Selling – is where the most successful salespeople are concentrating their efforts in today’s extremely competitive digital marketing landscape. We can teach you and your team how to master social selling.

Consumers start the buying process online

Innovative salespeople and sales teams understand the buying process is happening with or without them. So if your salespeople are not online and leveraging social media sites to build and promote their personal brand and the products they sell, they are likely missing sales opportunities.

Adapt or get left behind

Today’s salespeople need to be able to adapt and stay relevant with today’s consumers, which means becoming a hybrid of traditional sales expert who communicates via phone, email and voicemail, mixed with an individual who has a strong social presence, social clout and thought leadership.

THE SOLUTION

Our social selling training program

At WSI we want to help teach salespeople how they can add value to the social buying cycle and transform the way they sell, so they can help provide true insight throughout the buyer’s journey and ultimately win your company more business. If you want to learn more about having one of our digital marketing experts run a social selling workshop for your business, contact us .

Did You Know?

Social media isn’t just a phase. Social media platforms are now an integral part of doing business, and here are some stats to reflect it:

54%
Of social browsers use social media to research products
37%
Of these social browsers visited a brand’s social media profiles
71%
Of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family
49%
Of consumers claim that they depend on influencer recommendations

We do more than just Social Selling

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Acquire More Leads and Sales

Generate quality leads that are more likely to become your customers.

Get More Sales

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Build Brand Awareness

Get found by your customers and build
more awareness about your services.

EXPAND YOUR REACH

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Grow Your Online Reputation

Turn your customers into your brand loyalists
and biggest fans.

GROW YOUR FANBASE

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Improve an Ineffective Website

Transform your website into a lead generation
machine for your business.

UPDATE YOUR SITE

Social Selling: Learn how Social Media Can Transform Your Selling Strategies

  • How can we increase our sales pipeline?
  • How can our sales team be involved in our buyers’ journey?
  • How can we outperform our competitors?

If any of these questions are resonating with you, it may be time to ditch your cold calling scripts and re-evaluate your current, more “traditional” selling tactics.

Using social media for lead generation, or what we like to call “Social Selling”, is where the most successful sales reps are concentrating their efforts in today’s extremely competitive landscape. That’s because innovative sales managers understand that consumers are primarily starting their buying process online.  And more importantly, this buying process is happening with or without the guidance of your sales reps.  So if your sales reps are not online and leveraging social media sites like LinkedIn, Xing or Viadeo to build and promote their personal sales expertise, they could be losing sales opportunities they didn’t know they had.

Download our ebook to optimize your LinkedIn profile

Have a look at our short video (1 minute 49) explaining the story about Fred, using traditional selling techniques, vs Sally, a savvy social seller.

WSI’s Social Selling Mastery Course

At WSI we want to help teach your sales reps how they can be adding value to this social buying cycle and transform the way they sell, so they can help provide true insight throughout the buyer’s journey and ultimately win your company more business.

With our 12-Module Social Selling Training program, we’ll teach your sales professionals how to:

  • Optimize their Social Profiles (use of the social selling index)
  • Develop a roadmap of their ideal buyer persona
  • Learn to share and curate valuable content
  • Social Listening – monitor social channels for Trigger Events
  • Teach the “Sphere of Influence” and “Priority Shifting” strategies
  • Build a GUARANTEED Social Lead Generation program
  • Develop powerful, internal Assets to drive internal leads
  • Connect these Assets to a Social Selling campaigns for lead conversion
  • Use Social Selling for Competitive Intelligence
  • Integrate Advanced Social Selling tools to amplify lead generation efforts

If you want to be able to adapt and stay relevant with today’s consumers, your sales reps need to become a hybrid of traditional sales (phone, email and voicemail) mixed with a strong social presence, social clout and thought leadership. This methodology applies for different platform such as Linkedin, Xing, Twitter, Facebook and many more.

Download our leaflet on social selling for more information!

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