Mobile Marketing
Mobile device usage continues to surpass that of laptops and desktops. In order to stay relevant, your company needs to be where your consumers are going. We can help you with a mobile marketing strategy that translates across every device.
Make your company omnipresent
When you have mobile marketing strategies in place, you can be everywhere your target customers are. Our team can take you from somewhere to everywhere with a smart, cost-effective mobile marketing plan.
Take advantage of micro-moments
On the go moments that you can tap into with mobile marketing include: I-want-to-know, I-want-to-go, and I-want-to-buy. Whether searching for information, education, or inspiration, you can make yourself available to prospective customers with mobile marketing.
Faster connection
Since we live in the age of instant-everything, why not take advantage of this through mobile marketing? Mobile devices provide timely communication with your target audience, using brevity, spontaneity, and an informal tone.
Did You Know?
You’re interested in reaching a wider consumer-base, which means covering the channels where the people are. If you aren’t sure, review these stats:
Acquire More Leads and Sales
Generate quality leads that are more likely to become your customers.
Build Brand Awareness
Get found by your customers and build
more awareness about your services.
Grow Your Online Reputation
Turn your customers into your brand loyalists
and biggest fans.
Improve an Ineffective Website
Transform your website into a lead generation
machine for your business.
Mobile Marketing
“If your plans don’t include mobile, your plans are not finished”
Wendy Clark (SVP Coca-Cola)
In order to keep the competition behind your digital marketin needs to take a mobile first approach. Why?
Google, in their continued effort to improve user experience (UX) and search relevance, penalizes not mobile friendly websites. Although this may appear to be a little Draconian, it’s actually a good thing for businesses in general.
With smartphone usage surpassing desktop and laptop, entreprises and brands shall connect with their potential customer on a device with which they have a deep emotional connection. If in doubt, find an iPhone/Android user and ask them to swap phones.
In addition, to wisely following Google’s ‘advice’, there are other strategic reasons for adopting an internet mobile first approach when drafting your marketing strategy including a mobile website and mobile commerce.
Mobile marketing strategy
Mobile marketing is significantly underutilized, so your marketing investment will stretch a lot further and usually convert at a higher rate. This is naturally influenced by product, industry and conversion objectives.
Secondly, companies like Facebook have taken a mobile first approach which provides unique opportunities for mobile marketers and mobile advertising.
On a side note, it will be very difficult to find a platform that has the targeting capabilities of Facebook. Don’t forget to include Facebook in your strategy.
Finally, you can reach new audiences in new markets multiple times throughout the customer journey (see micro-moments) with a good mobile marketing strategy. This can be done very cost-effectively and efficiently using state-of-the-art marketing technology that any good agency will have access to.
Mobile-first approach
Developing a mobile marketing strategy will help with your business’ online success. It is important when doing so to start with a mobile-first approach, it will save you time in the long run. Keep your content simple and engaging without overwhelming the audience and you will drive higher website traffic and increase your conversion rates. Leads and sales will follow quickly.
Mobile marketing allows you to reach your customers the moment they’re searching for you and it also allows you to contact them (via SMS’s and MMS’s) in a non-intrusive way. Not only should your website be designed to assist mobile conversion (by making sure your mobile site is easy to navigate), but you also need to start thinking out of the box so that you can target the billions of people who own smartphones.
Mobile-Friendly Content
Content on mobile devices differs from desktop. It shall be short and to the point while still conveying a powerful marketing message. When developing content, calls-to-action (CTA) need to be done early, efficiently and need to be easy. Don’t feel like you need to cram everything onto one page, it’s better to have secondary pages and make your pages streamlined and less cluttered.
Use big fonts that are easy to read and colors that really pop.
Visual elements are just as important on a mobile site as the bigger site. Use visual content and videos wherever possible, especially the micro-video.
Developing an App
There are millions of mobile applications (apps) available for anything you’re interested in. Many businesses are developing their own apps to make shopping easier for their mobile users. Target, for example, uses location-based marketing as a way to reach their customers. When their app is downloaded onto a person’s phone, it knows when they have entered a store and sends a notification of coupons and deals available. Customers show their phone and checkout to receive discounts. Starbucks also has an app that lets their customers pay for their coffee and track their purchases, they have a loyalty program where customers can earn rewards for purchases with their phone and then redeem for more Starbucks. Apps can be a powerful tool when done right. How many apps have you downloaded to only use once or twice? Make it beneficial and they’ll use it every time they shop with you.
If you have questions about how to create your mobile strategy, Contact Us, for you mobile marketing needs.
Mobile phones have forever changed the way people live and it’s forever changed what they expect of your company, your brand. They have fractured the consumer journey into hundreds of real-time, intent-driven micro-moments throughout the day. Each moment providing an opportunity for you to connect with and shape a customer’s decisions and preferences.
Micro-moments are critical touch points within a consumer’s journey and when added together, they ultimately determine how that journey ends. Examples of micro-moments include researching a product in-store, finding the nearest restaurant or perhaps buying movie tickets while sitting in the doctor’s waiting room.
Immediate Action: Consumers can now act on any impulse at any time, taking immediate action whenever they want to learn, find, do, or even buy something.
Demand for Relevance: When consumers act on their immediate needs, their expectations are high and their patience is low. This makes the quality, relevance and usefulness of your marketing more important than ever.
Loyal to Needs: Consumer preferences and purchases are shaped in the micro-moments. Ultimately, the brands that do the best job of addressing consumer needs in each moment will influence the consumer the most. It is important for you to be there when your customers need you.
“Over 83% of shoppers turn to their smartphone to influence a purchase decision while in a store.”
Smartphones and mobile marketing are one of the biggest opportunities for companies to connect with consumers, and grow their brand and revenue. Best of all, it is currently a very cost-effective marketing opportunity for businesses – this window of opportunity is closing.
Download our leaflet on mobile marketing for more information
“The WSI team was particularly responsive and efficient in the design and implementation of our new website. The new site required a complete redesign that focused on simplicity, convenience and overall user experience. We didn't need another virtual storefront, but a website that would bring us more customers and conversions. Rethinking the design and implementing it in such a short time frame was a real challenge, which Gabor and his team at WSI met with flying colors. “
Olivier Evain, CMO, Groupe Chevalley SA