Social Selling
Using social media for lead generation – what we like to call Social Selling – is where the most successful salespeople are concentrating their efforts in today’s extremely competitive digital marketing landscape. We can teach you and your team how to master social selling.
Consumers start the buying process online
Innovative salespeople and sales teams understand the buying process is happening with or without them. So if your salespeople are not online and leveraging social media sites to build and promote their personal brand and the products they sell, they are likely missing sales opportunities.
Adapt or get left behind
Today’s salespeople need to be able to adapt and stay relevant with today’s consumers, which means becoming a hybrid of traditional sales expert who communicates via phone, email and voicemail, mixed with an individual who has a strong social presence, social clout and thought leadership.
THE SOLUTION
Our social selling training program
At WSI we want to help teach salespeople how they can add value to the social buying cycle and transform the way they sell, so they can help provide true insight throughout the buyer’s journey and ultimately win your company more business. If you want to learn more about having one of our digital marketing experts run a social selling workshop for your business, contact us .
Did You Know?
Social media isn’t just a phase. Social media platforms are now an integral part of doing business, and here are some stats to reflect it:
Acquire More Leads and Sales
Generate quality leads that are more likely to become your customers.
Build Brand Awareness
Get found by your customers and build
more awareness about your services.
Grow Your Online Reputation
Turn your customers into your brand loyalists
and biggest fans.
Improve an Ineffective Website
Transform your website into a lead generation
machine for your business.
Social Selling: Learn how Social Media Can Transform Your Selling Strategies
- How can we increase our sales pipeline?
- How can our sales team be involved in our buyers’ journey?
- How can we outperform our competitors?
If any of these questions are resonating with you, it may be time to ditch your cold calling scripts and re-evaluate your current, more “traditional” selling tactics.
Using social media for lead generation, or what we like to call “Social Selling”, is where the most successful sales reps are concentrating their efforts in today’s extremely competitive landscape. That’s because innovative sales managers understand that consumers are primarily starting their buying process online. And more importantly, this buying process is happening with or without the guidance of your sales reps. So if your sales reps are not online and leveraging social media sites like LinkedIn, Xing or Viadeo to build and promote their personal sales expertise, they could be losing sales opportunities they didn’t know they had.
Download our ebook to optimize your LinkedIn profile
Have a look at our short video (1 minute 49) explaining the story about Fred, using traditional selling techniques, vs Sally, a savvy social seller.
WSI’s Social Selling Mastery Course
At WSI we want to help teach your sales reps how they can be adding value to this social buying cycle and transform the way they sell, so they can help provide true insight throughout the buyer’s journey and ultimately win your company more business.
With our 12-Module Social Selling Training program, we’ll teach your sales professionals how to:
- Optimize their Social Profiles (use of the social selling index)
- Develop a roadmap of their ideal buyer persona
- Learn to share and curate valuable content
- Social Listening – monitor social channels for Trigger Events
- Teach the “Sphere of Influence” and “Priority Shifting” strategies
- Build a GUARANTEED Social Lead Generation program
- Develop powerful, internal Assets to drive internal leads
- Connect these Assets to a Social Selling campaigns for lead conversion
- Use Social Selling for Competitive Intelligence
- Integrate Advanced Social Selling tools to amplify lead generation efforts
If you want to be able to adapt and stay relevant with today’s consumers, your sales reps need to become a hybrid of traditional sales (phone, email and voicemail) mixed with a strong social presence, social clout and thought leadership. This methodology applies for different platform such as Linkedin, Xing, Twitter, Facebook and many more.
Download our leaflet on social selling for more information!
“Great comprehensive training, specially for a novice like me ! For me; in some areas it is necessary to call the experts and Gabor clearly meets that need !”
Marina Koné, Gaïndness