Content Marketing
Content is most effective when you present it as a story. A story for a specific audience, at an exact stage of the buyer’s journey. We can help turn your content into the personalized story people crave.
Create content that speaks to the right people
Your business exists because you know there are people who are looking for your product or service. Create content that speaks specifically to your ideal audience. They’ll connect with your company more.
Discover what kind of content your audience wants
Content doesn’t have to be words. If somebody told you they wanted to see a good movie, would you then give them a book? Tell your story in a way that makes sense to your audience – they’ll love you for it.
Create the content that would captivate you
You know how and why your business brings value to people. Use this knowledge to create content that will address their pain points and provide answers to the questions they have. Your audience wants to connect with a company who understands them.
Did You Know?
Telling your story isn’t just something you should do, if you get the time. Content marketing works, and here are some stats to back it up:
We do more than just Content Marketing
Having an effective content marketing plan is just one component of your digital marketing strategy. You wouldn’t try pitching a tent with one pole; the same goes with digital marketing. If you want to see results from your digital efforts, you need to think beyond your content.
Acquire More Leads and Sales
Generate quality leads that are more likely to become your customers.
Build Brand Awareness
Get found by your customers and build
more awareness about your services.
Grow Your Online Reputation
Turn your customers into your brand loyalists
and biggest fans.
Improve an Ineffective Website
Transform your website into a lead generation
machine for your business.
Content Marketing
Content is an important part of a modern marketing strategy. Like baited fishing hooks in the water, the juicier (more relevant and compelling) the content you provide potential customers, the more likely they are to eventually select your products and services.
Regardless of where people are in the buying cycle, they are looking for information – they want answers. Whether comparing product features or looking to solve a specific challenge – our goal is to answer those questions in a way that educates and inspires action.
What helps people, helps business.
– Leo Burnett
Over the last two decades, we have learnt a few tricks in how to cost-effectively leverage content to quickly out-perform our client’s competitors leaving them scratching their heads dazed and bewildered. It is in strategic areas like content marketing that experience makes the world of difference – what WSI has learned cannot easily be taught.
Download our leaflet on content marketing for more information!
“Since the beginning of our adventure together, the WSIgabs team has always been efficient, responsive and willing to understand our specific needs. As surgeons, we don't understand much about this field, but we are by definition quite picky and constantly looking for perfection. We are very demanding, and we are grateful to the entire WSIgabs team for their support, commitment and advice throughout this adventure, which has enabled us to quickly reach and even exceed our objectives. We look forward to a fruitful and continued collaboration.”
Daniel Haselbach & Daniel Espinoza, Plastic Surgeons, Leman Aesthetic Clinic