Email Marketing Strategy
“Email is the glue that binds everything together”
– Michael Stelzner
Although the phrase “You’ve Got Mail” has been around for a number of decades, email marketing is far from dead. In fact, it still remains one of the best ways to market your products and services.
In the last few years we have experienced an explosion in the use of smartphones, so much so that we now have more people using smartphones than we do desktop or laptop computers.
This plays right into our email marketing strategy; here’s why! Using email marketing is a cost-effective way to reach mobile customers without investing in new expensive technology.
Over 54 percent of smartphone users check email on their phones multiple times every day.
This means that your engaging, high-value content is very likely to be seen or even acted upon. In addition, email marketing is very easy and inexpensive to integrate into a broader marketing strategy, and is therefore often referred to as the ‘glue’ of a marketing strategy.
WSI has been perfecting email marketing for over two decades and we believe that email marketing offers more opportunities and value than it did a decade ago. Email marketing is alive and thriving.